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Advertising Banner Design & Practices​

This page explains our Standard web banner sizes and guidelines on creating and submitting banner Ads to Canadian Seniors Directory.
The placement of banners for main page as well as listing pages are displayed, which also represent the typical placement of the banner on the similar pages throughout the website.


Recommended Design & Practices

  • The Ad content must be clearly distinguishable from normal content. This means it should have a distinct color to differentiate itself from the host (i.e. page, App) content.
  • The frequency of the Ad impersonations depends on the number of Ads in that slot.  Minimum impersonation of the Ad for 1 per hour per user is guaranteed.
  • We may collect user behavior and will provide Advertisers with the collected data over the period of the advertising according to our Privacy Policy. Please note that no user identifiable data will be collected.
  • Ad should click through to a web-page, not an application or file, unless explicitly stated in the advertisement what the user can expect post-click and it is approved by Canadian Seniors Directory.  All links should open in a new browser window.
  • Adobe Flash media, floating Ads, Pop Up Ad, Trick Banners are not permitted.
  • Animated Ad (Gif Animation) may gets approved on a case by case basis.
  • File size: All media must be optimized in size and with a maximum DPI of 72.

Artwork Naming Guidelines

Recommended media Naming Convention (all lower case):


Example: en_300x250_microsoft_office365_v01.jpg

Recommended Ad Tag Naming Convention (all lower case):


Example: en_300x250_microsoft_office365_t01.txt

The Best Web Banner Size

According to Google, the most successful Ad sizes tend to be wider than taller. Google says that its most effective web banner sizes are:

  • the 336 x 280 large rectangle
  • the 300 x 250 medium rectangle
  • the 728 x 90 leaderboard
  • the 468 x 60 banner

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