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Advertisements and Sponsorship Guidelines

This guideline (hereafter “The Guideline” or “Guidelines”) below sets forth standards and terms and conditions that govern Canadian Seniors Directory’s relationship with its advertising clients.

The primary consideration is, that Canadian Seniors Directory must maintain its integrity and the trust of its visitors. We believe that adhering to these Guidelines is important to protect the trust and transparency that should exist between Canadian Seniors Directory (hereafter “The Directory” or “Directory”), its visitors and its advertising clients or Sponsors.

We acknowledge that no set of Guidelines can address every situation or issue that may arise in the course of doing business in today’s online industry. We anticipate that these guidelines will be revisited and updated from time to time.

We also want to emphasis that all Advertising or Sponsored Contents does not necessarily reflect the views and choices of The Directory or its staff.

By advertising in the Directory, you agree to our Privacy Policy, Terms of Use and to the terms and conditions set forth in this advertising Guidelines.

Advertising Banner Design & Practice

See our Standard web banner sizes and guidelines on creating and submitting banner Ads to Canadian Seniors Directory.

See also placement of banners on each page.

Advertisements and Sponsorship

Canadian Seniors Directory engages two marketing strategies, Advertisements and Sponsorship. The advertisement is aimed at educating and motivating consumers and Sponsorships (aka. Sponsored Contents) are aimed at creating awareness and affinity.

Please see the definitions of all terms used in this Guideline within the Definitions section, later in this page.

Advertisements Guidelines

The following section apply to all advertisements (aka “advertising content” or simply referred to as “Ad”) and Sponsored Contents served by or appearing in the Canadian Seniors Directory or its affiliated websites.

All advertising content must be clearly distinguishable from the Site Content. The Directory may label an advertisement with the word “Advertisement”, “Sponsored Ad” or similar terms, when in its opinion, this is necessary to make clear the distinction between page content and advertising.

Advertisers are responsible for ensuring that their Ads are adequately substantiated and comply with all applicable Canadian laws, regulations, and guidelines. While the content of advertising does not reflect the views of The Directory or its staff, if it comes to the attention of The Directory that an ad, in our opinion, contains demonstrably false or unlawful content, The Directory will refuse or remove the ad in whole or in part.

The Directory may exercise its discretion to refuse or remove any advertising that is inconsistent with our mission statement and online profile. In other words Advertisements are only accepted at the Directory’s total and sole discretion.

The Directory may remove advertising content at any time at its sole discretion for any reason.  The advertisement if its content is deemed to be inconsistent with the policies and terms described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within the Directory for any period of time.

Sponsorship Guidelines

The following section applies to all Sponsored Contents served by or appearing in the Directory. Sponsored Contents is content created by or expressly on behalf of advertisers in conjunction with the Directory’s staff or marketing team (hereafter referred to as “The Team” or “Team”). The Directory allows Sponsor Content in the following forms:

  • Content produced by the Directory Marketing on behalf of its advertising client
  • Content produced by advertisers (or its representatives).

As with all advertising, Sponsored Contents does not necessarily reflect the views and choices of The Directory or our staff or affiliates. The Directory, at its own discretion may prominently display a disclaimer on all Sponsor Contents with terms such as “Sponsored Ad”, “Sponsored Contents” or similar or include other terms in certain areas depending on the platform.

As consistent with the Advertisement Guidelines section above, the Directory may reject or remove any Sponsored Contents at any time at its sole discretion. The directory at its sole discretion, will also immediately remove any Sponsored Contents, if it is deemed to contain false, deceptive, potentially misleading or illegal content or message as well as those that are deemed to be inconsistent with our mission statement.


Site Content

Site content (aka “page content” or “content”) refers to rich media that is created by Canadian Seniors Directory or its staff, visitors, guest bloggers, editorials or its affiliates.


Advertisement (also referred to as “Ad” or “advertising content”) is generally considered to be a paid message and include placing Rich media in framed banner or similar place on the web page.


In sponsorship you pay for the right to associate yourself with The Directory and may not have complete control over your message but work with us to determine where your name will appear, what exposure you’ll have on the Directory and what pre- and post-event publicity you’ll get.


Advertisers (aka “advertising clients”, “Clients”) are defined as individuals or organizations that purchase advertisement space on the Canadian Seniors Directory or its affiliated websites and platforms.

Pop-up Ads 

A pop-up Ad is displayed in a new web browser window that opens above a visitor’s initial browser window. Popup Ad is not accepted by the Directory.

Trick banner

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, to induce ad clicks. Trick banners Ads are not accepted by the Directory.

Sponsored Contents (News Feed Ads)

Sponsored Contents (aka. News Feed Ads, Sponsored Stories, Boosted Content, Sponsored Listing), offer a steady stream of information updates in various formats. Those advertisements may be intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a service or a product.

Sponsored Search

Sponsored Search (aka. sponsored links, search ads, or paid search) allows to be included in the sponsored results of a search query for selected keywords or in a selected geographical area.

CPM (Cost Per Mille)

Cost Per Mille (CPM), means that advertiser pay for every thousand displays (i.e. impressions) of their message to the potential customers. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.

CPC (Cost Per Click)

Cost Per Click (CPC) or Pay per click (PPC) means advertisers is charged each time a user clicks on the ad.

Pay Per Click (PPC)

Please see Cost Per Click (CPC)

CPD (Cost Per Days)

Cost Per Days (CPD) means advertisers is charged for the ad to be displayed for a certain number of days.

Does your business offer discounts to Canadian seniors ?

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Sponsorship opportunities are available for those who wants to go beyond lead generations and are looking higher ranking in search engine results